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ColorADD : color identification system for colorblind people
AbstractIn most countries, colorblindness affects 10% of the male population. It is estimated that 350 million people in the world are colorblind! This handicap incurs limitations as well as uncomfortable personal and social situations for those afflicted that depend on others to choose products in which color is a predominant factor, such as pieces of apparel, decoration, traffic, recycling, identifying specific rooms in museums and other public spaces when color is the relevant element for choosing. A sample group of colorblind people questioned in a study found relevant the development of a system which would allow them to identify colors. The development of a graphic color identification system was the answer to this need, its concept and structure making it universal, easy to communicate and memorize - a unique, universal, inclusive and non-discriminative language that enables the colorblind to identify colors, with a wide infinite spectrum of usage whenever color is a factor of identification, orientation or choice. This system can be applied to a variety of products and allow the colorblind to reduce or even eliminate their dependence on others. ColorADD was born for all, allowing full integration whilst keeping the privacy of colorblind - including without discriminating. ColorADD creates added economic and social value to companies or entities that use the code, by offering to their consumers an innovative product with a strong social footprint. Also, Culture is a strategic activity of our mission and consequently it is one of our primary concerns. At several national museums, ColorADD is already adopted not only as part of the museums themselves but also several activities are already developed to allow people/children to become acquainted with this code, thus providing another acquisitive tool of universal and transversal utility. Our target is to take color to all!
Data da última atualização: 2017-04-26
DestaForma, Design e Multimédia
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