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Seminario de Investigación en Museología de los Países de Lengua Portuguesa y Española, II, 2010
Sumário
O museu como esfera de comunicação
José Augusto dos Santos Alves
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Abstracthistory. In order to ensure their survival in the XXIst. century, they must improve their public service function with a deeper knowledge of the needs of their visitors and a stronger will to offer satisfying and fruitful experiences. In the last decades, there have been huge transformations in the museums and the art galleries all over the world: from a simple interweaving of objects they became places of active learning. This change entailed a radical restructuring of the culture of the museum and a thorough study of the ways of working in it, so that it accompanies the new ideas and tendencies. This framework, that has turned the museum into a space of communication, which is at the very heart of this new approach, mobilizes the whole panoply of mass-media, caused by the digital revolution, and makes the strategies for visiting museums more often a crucial vector for its enjoyment, a productive public space which aims at the fruitful fusion of the conflict between the user and the work of art, between the erudite and the popular culture. Concerning the field of reception, appropriation and learning about the work of art, the museums must have a new function: a place for learning and enjoyment articulated with the leisure time and tourism industry, dedicated to the pleasure and the cultural consumption in which communication will have a capital function. Key words: Museums. Identitity. Communication. User
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