Seminario de Investigación en Museología de los Países de Lengua Portuguesa y Española, II, 2010
European cultural institutions as glocalisms : The cases od the Fundação de Serralves and the Contemporary Art Centre
Rafaela Neiva Ganga
AbstractThe impact of the globalising cultural trends on diverse national cultures has become one of the central issues of the recent sociological debates. Globalization is often seen as a hegemonic, however, the complex local-global dialectics has been creating social phenomenon that can not be analysed only by a global or a local perspective. City becomes an interesting analysis standing point in the sense that it concentrates the main characteristics of late capitalism, but also has becomes a privileged stage of intense and diversified cultural demonstrations, thus they can be consider a convergence point between the global and the local – a network’s node. Icons of an urban cultural identity, contemporary art galleries, as strong symbols of the city's glocal features are rich contexts of analysis of the globalization trends. Therefore in this paper thought a social, political and economic analysis of the context on which contemporary art galleries are created we interpret the specific incorporation of common global trends into the construction of glocalize projects. To this analysis we make use of two case-studies: thetransformation of a private Art Deco Villa into the Fundação de Serralves, in Porto and the renewal of the Palace of Exhibition that used to celebrate the soviet regime into the Contemporary Art Centre, in Vilnius. Despite Serralves be juridical a private organization it is a public art institution. The exploration of the multiple layers of the private/public relations meaning is possible to understand the extension in time and socially of its patronage of contemporary art function. A different trace was made on CAC analysis: from a soviet art institution with purposes of control and propaganda to a gallery focus exclusively on what is new. This clear cut with the past produced several tensions – upstream with the artists and downstream with the audience. By combining the deterritorialisation tendency of globalization and the reterritorialisation of localization, these two European cultural institutions address the dialectic nature of the connection between global and local trends in the construction and reconstruction of contemporary urban environments – localized globalisms.
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