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The Overarching Issues of the European Space : the territorial diversity of opportunities in a scenario of crisis
Sumário
Os grandes vinhos que a Europa dá ao mundo
António de Barros Cardoso
Documento (.pdf)
AbstractEurope today faces enormous challenges in the competitive world of wines. Th wines of the new World, flooding the markets, under the optimal quality/price. Europe as the cradle of great wines should therefore invest increasingly in its promotional value, making them fold their markets with its secular identity. Valuing the territories where they occur, removing them unmistakable elements, thus achieving comfort zones in the global market to increase competitiveness.
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Data da última atualização: 2021-02-24
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