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#New sustainable cultures : (re)humanization, political act and nostalgia. The possibilities introduced by collaborative consumption without monetary benefits
Fernanda Elouise Budag
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Based on a Cultural Studies perspective, we address a critical-theoretical reflection supported by empirical data resulting from our research on the subject of new bricolage sustainable cultures as they reorganize traditional production processes aiming at social change. Our focus is on the analysis of the uses and discourses of Brazilians on collaborative consumption application devices that are not impaired by monetary benefits (the apps Tem Açúcar? [Got Suggar? and Beliive]. Within the conceptual framework brought by Botsman (2013) and as we are looking at the notion of consumption, we apply the expression ‘collaborative consumption for non-monetary benefits’ to refer to such specific practices. In that sense, our main research question is: what are the possibilities introduced by the dynamic of collaborative consumption for non-monetary benefits? So, we retrace our analytical considerations crossing three narrative axes: the (re)humanization of relationships; the political nature of consumption and the feeling of nostalgia.
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Data da última atualização: 2022-06-17

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