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#Exoticization and internationalization in the cultural history of the fashion district Harajuku
Jana Katzenberg
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In my research on the significance of the Tokyo district Harajuku for the fashion scene, the discrepancy between its limited dimensions of barely two square kilometers and its great national and international relevance in pop culture is striking. If one tries to approach its special logic, historical origins and attempts to understand its influence, it is this contrast that distinguishes the district from the rest of Tokyo. Throughout its development, the special role of the international is one of the red threads that emerges. Whether it is direct contact with the foreign, its “authentic” representation or exoticizing imagination, in any case this construct is an effective element in shaping the identity of this neighborhood. Based on interviews with formative actors from Harajuku’s history, media content and observations made on site, my article develops a brief cultural history of Harajuku from the post-war period onwards.
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Data da última atualização: 2022-06-17

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