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Keep it Simple, Make it Fast! : An approach to underground music scenes
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Northern soul and the city of surrogation
Edward Marsden
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AbstractThis paper demonstrates the potential of applying visual ethnography and netnography to (ethno?)musicological2 analysis of sound cultures online. The cyberculture of Northern Soul and The Twisted Wheel club are used as a case study to examine DIY archival practices and remix, hacker culture on social media. Using Instagram as a research location I explore Northern Soul and its members who embrace DIY methods and networking architecture as a response to hegemonic forces. Algorithms are presented as a force of power that are shaping the sound culture as its members attempt to stay connected yet avoid mainstream control. By incorporating Joseph Roach’s concept of surrogation, I suggest a narrative for archival practices whilst also connecting Northern Soul within black Atlantic literature. In doing so, the malleable properties of time, space, and identity are explored within the digital city of Instagram.
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Data da última atualização: 2022-06-17
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