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 #Menu Inicial#Publicações#Outras publicações/coleções #Redefining art worlds in the late modernity
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Redefining art worlds in the late modernity
#'From the night and the light, all festivals are golden' : the festivalization of culture in the late modernity
Paula Guerra
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Festivals have been stated as important forms of social and cultural participation. In thetwenty-first century, all countries have been faced with a number of annual festivals, but also by diversifying the type of festivals, its location and its audiences. The festival model has expanded all over the world and became globalize. With this model emerged the socalled ‘festivalization of culture’. Portugal was no different in this phenomenon. The main purpose of this chapter is to explore the Portuguese festival dynamics. These dynamics have the function of globalization coding, marketing and culture of media coverage, mobilizing thousands of actors on the supply side, in mediation and on the demand side. There are several elements that prove this in Portugal: unprecedented evolution in the number of festivals over the past two decades; the spread of festivals around the country, especially in its Atlantic coast and in metropolitan areas; the exponential increase of the habitués; the weight of the turnover of the festivals in the statement of accounts culture and cultural industries; the importance of festivals for the launch and projection of the bands; and, above all, the design of a new way of life in an environment marked by consumptions, appropriations and embodiments of practices, associated with experience and sociability of the festival.
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Data da última atualização: 2021-02-24

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