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Redefining art worlds in the late modernity
#Moments and places : the 'events' as a creative milieu between society, culture and emotions
Pierfranco Malizia
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#Abstract
By their very nature (etymological at least) ‘events’ have always remained outside the routines of daily life, Goffman’s ‘everyday life’, which ‘is not at all simple and transparent, but complex and disquieting’, and have today become almost a standard feature of daily life itself partly perhaps losing the aura of particular importance that should always and anyway characterise them. Such invasion of everyday life concerns both the real events, and the ‘eventoids’, or those events that have no real consistency except for when they appear in the media, but which can influence social behaviour insofar as being ‘creators’ of reality. Nowadays the ‘events’ (not more as ‘extraordinary occurrences’ but as ‘everyday life facts’) represent a highly significant and interesting typology of sociocultural reality owing to a series of implications which will be highlighted in this essay. In particular totally postmodern features can be seen in the construction and social appreciation of events, in which ‘festival’ and ‘traditions’, ‘involvement and extraneousness’, ‘marketing’ and ‘collective participation’ are mixed together, and it is quite obvious that the role of the media in all this cannot but forcefully emerge; in particular, we will discuss about the events as ‘emotional (ephemeral or long term) places’ according to the idea of ‘aesthetization of the everyday life’ and the logics of postmodern cultural industry, either through the forms of interaction that arise during (or maybe also ‘before’-in terms of expectations and ‘after’ - in terms of effects).
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Data da última atualização: 2021-02-24

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