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#Cultura pop e nostalgia na contemporaneidade: apontamentos iniciais sobre arquivo, memória e o YouTube como um espaço heterotópico=Pop culture and contemporary nostalgia: initial notes on archive, memory and YouTube as a heterotopic space
Thiago Pereira Alberto
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In this chapter we intend to analyze YouTube, through the possibility of the endless archiving that the site seems to provide, as a remarkable field of analysis in unveiling the relation between archive and memory as a formative trait for the notion of pop culture in the contemporaneity. Recognizing the place occupied by pop in the subjective expression of the subject inserted in the current culture, we seek to analyze the site as a heterotopic space and thus an immense repository of the individual experience, translated into the digital storage of personal reminiscence, activating in the users affective excavations, where specific productions of meaning centered on the specificities of this apparatus are created which, in their relational aspects, seem to form an important communicational phenomenon centered on the idea of nostalgia and retro consumption.
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Data da última atualização: 2022-11-18

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